Reel
Goal: Easily reach your current followers and increase visibility.
Content types:
- Tutorials
- Introductions
- Signature series
- Tips & tricks
- Trends adapted to your niche
Carousel
Goal: Tell a story and encourage engagement.
Content types:
- Step-by-step guides
- Detailed tips/advice
- Photos that tell a story
- Features of a service/product
Static Post
Goal: Highlight a key moment and share an important announcement.
Content types:
- Infographics
- High-quality images
- Customer testimonials
- Motivational or inspiring content
Stories
Goal: Build community/create connection, engage the audience, or drive sales.
Content types:
- Polls
- Behind the scenes (BTS)
- Promotional offers
- Questions & Answers (Q&A)