TITLE/ HEADLINE
Strategic keywords that help users find an account during
platform searches, related to the products, services, or themes
associated with the business.
CALL TO ACTION (CTA)
A link/website that prompts users
to take an action, such as
purchasing a product.
PROFILE PHOTO
A logo or representative image that embodies
the company’s visual identity, allowing users
to quickly recognize the account.
BRAND ENGAGEMENT
A phrase that summarizes
the company’s values and mission,
highlighting what it stands for and
what it offers its clients.
CATEGORY
Specifies the company’s field of activity
to help users quickly identify its type
and improve its visibility.
TITLE/ HEADLINE
Strategic keywords that help users find an account during
platform searches, related to the products, services, or themes
associated with the business.

CALL TO ACTION (CTA)
A link/website that prompts users
to take an action, such as
purchasing a product.

PROFILE PHOTO
A logo or representative image that embodies the company’s visual identity, allowing users to quickly recognize the account.

BRAND ENGAGEMENT
A phrase that summarizes the company’s values and mission, highlighting what it stands for and what it offers its clients.

CATEGORY
Specifies the company’s field of activity to help users quickly identify its type and improve its visibility.
